Write Your Bestselling Book in 4 Weeks — and Use It to Land $10K–$50K Coaching Clients

The 4-Week Challenge for Coaches • 500+ Coaches Have Done This • 108 Bestsellers and Counting

Join the Challenge — $47 Regularly $950 · Instantly $47 with your coupon code
Forbes Inc. Entrepreneur Hundreds of Trustpilot Reviews 108 Bestsellers Published
Does this sound like you?

Sound Familiar?

If any of this sounds like you — you're in the right place.

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Who's behind this

Meet Your Guide

Sai Blackburn, founder of Coach Foundation

My name is Sai Blackburn. I'm the founder of Coach Foundation.

Over the last decade, we've published 108 books for coaches. Every single one became a bestseller.

This is a family business. I built this system for my mother's first book — and it changed her life. Since then, we've helped over 500 coaches get their books out into the world.

108Bestsellers Published
500+Coaches Through BAL
11Cohorts Run
10+Years in Business
ForbesInc.EntrepreneurTrustpilot
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Real results

What Happens When a Coach Finishes Their Book

Mynoo speaking at a United Nations podium

Mynoo

Wasn't a coach before her book. She was in her sixties with decades of wisdom but no platform.

  • $500K coaching business in year one
  • United Nations speaker — 4 times
  • Retreat prices went from $5K to $25K
  • 3 invitations to Davos this year alone
Aila, executive coach based in Albania

Aila

Wanted to bring coaching to Albania — a country where it barely existed.

  • 4 corporate contracts at $50K each
  • $200K in one month
  • Voted 2nd highest rated executive coach in Eastern Europe
Kaley, health and wellness coach

Kaley

Health and wellness coach focused on helping people live symptom-free.

  • Named one of top 10 inspiring women making waves in the world
  • Alongside Michelle Obama
  • Featured in Arianna Huffington's Thrive Global

"All from one book."— Mynoo, Breakthrough Author Live graduate

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The hard truth

Why Most Coaching Books Fail

The book doesn't lead anywhere

Most coaches dump everything they know onto pages. No structure. No path. The reader finishes and thinks "that was nice" — and moves on. No call. No client. No money.

Your book needs to be built so the reader's last thought is "I need to work with this person."

Nobody ever sees it

Malcolm Gladwell never ran a single ad for his books. Tony Robbins doesn't run ads. They get people with big audiences to promote them. Most coaches skip this entirely — they put the book on Amazon and wait.

Author vs. BESTSELLING Author

You can get a book on Amazon. But "an author" means nothing — there are over a million of them. A BESTSELLING author? That changes everything. That's what got Mynoo to the United Nations. That's what turned Aila from unknown to $200K in contracts.

We help you get all three right. In four weeks.

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The curriculum

Here's Exactly What Happens Inside the 4-Week Challenge

1

Your Bestseller Book Idea

We validate it, shape it, and our editing team — people who only work with coaching books — make sure it's built to bring you clients.

Value: $495
2

Your Chapter-by-Chapter Outline

Every chapter set up so the reader goes on a journey — and by the last page, their next move is to work with you.

Value: $400
3

Start Writing

Live coaching plus our editors clean up at least your first chapter. Your words. Your voice. Polished to the point where it's ready to print.

Value: $495
4

Your Bestseller Launch Plan

How to get people with audiences to spread the word. The five-day launch window. Which group to put your book in on Amazon. The full step-by-step to hit number one.

Value: $495
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Plus, when you join today

You Also Get All of This

Expert-Level Editing

Hands-on editing from our team throughout the challenge. Editors who only work on coaching books.

$2,000

Breakthrough Author Mastermind

Ongoing support group with me and other coaches. We don't shut the door after 4 weeks. Questions six months from now? We're still there.

$5,000

Bestseller Group Database

Which groups on Amazon work for your coaching niche and what it takes to hit number one in each. Data from 100+ launches.

$4,000

Podcast Paradise Workshop

How to get podcast hosts to talk about your book to their listeners. We sold tickets for $1,000. Never released to the public.

$1,000

Press on Demand Workshop

How to get media to cover your book and your business. Another $1,000 ticket event.

$1,000

Real-World Case Studies

Step by step, how coaches in multiple niches built real businesses from their books. Retreats. Contracts. High-ticket coaching.

$1,000

Live Listing on Coach Foundation

100,000 visitors a month. We normally charge $200/month. You get it free when your book is done — because I want the world to find you.

$2,000/yr

Total value: $13,385

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The investment

Here's Why It's $47

The regular price for Breakthrough Author Live is $950.

Up until now, every coach who's been through this came from inside our community. They already knew us. They already trusted us.

You don't know me. You've probably never heard of Coach Foundation before today. And paying $950 to someone you just found on the internet? That's a big ask. I get it.

So here's what we're doing and why.

We've built a whole team around coaching books — editors, designers, launch people, media teams, all for coaches. And we're always looking for the next great coach with a book that should be out in the world.

Breakthrough Author Live is how we find those coaches.

These four weeks let us work together. You get to see what we do. We get to see your idea, how you show up, what you're about. And if after the four weeks it makes sense for us to take your book the rest of the way to bestseller together — great, we'll talk. If not, you walk away with your idea locked in, your outline done, your first chapter edited, and a launch plan you can run with.

Either way, you win.

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Go through all 4 weeks. If you don't feel it was worth your time, full refund. No questions. You keep everything.
Is this you?

Who This Is For

This IS for you if:

  • You're a coach who wants to use a book to grow your business
  • You've been thinking about writing a book for years
  • You want to become a bestselling author
  • You're willing to show up for 4 weeks and do the work
  • You coach in any niche — health, wellness, personal development, business, relationships, executive, or any other area

This is NOT for you if:

  • You want to write fiction, a children's book, or a memoir unrelated to your business
  • Your book isn't connected to a coaching or consulting business
  • You're looking for someone to do 100% of the work with zero involvement from you
  • You're not willing to put in any effort over the 4 weeks
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FAQ

Questions You Might Have

Can I attend if I have calendar conflicts with the live sessions?

Yes. We record every session and we support you outside of the live calls too. We have this very often — many coaches go through the replays and still get everything done.

What if I already have a manuscript or a book started?

Great. We'll refine what you have, structure it properly, and build your launch strategy. You're ahead of the game.

What if it takes me longer than 4 weeks?

That's why the Mastermind stays open. Our focus in Breakthrough Author Live is to get the train moving. Many coaches complete their entire book within 6 months. Some finish during the 4 weeks. Either way, we're there for you after.

Is this just training videos or do you actually help me?

Our editing team actively works on your material. They review your book idea, your outline, and edit your first chapter. This is hands-on, not just information.

What coaching niches does this work for?

All of them. We've published bestsellers across health, wellness, personal development, business, finance, relationships, executive coaching, and many others. The system works regardless of niche.

What's the money-back guarantee?

Go through all 4 weeks. If you don't feel it was worth your time, we'll refund every penny. No questions asked. And you keep everything we've done for you.

Are there any hidden fees?

None. $47 is the total investment for the challenge.

How Long Have You Been Thinking About This Book?

Five years? Ten? Twenty?

Every year it gets pushed. And the clients, the speaking gigs, the media, the standing, the legacy — all of it stays on the table. Waiting.

You have something that can help people. You've known it for years. Maybe decades.

Forty-seven dollars. Four weeks. Your book finally gets out of your head and into the world. Where it belongs.

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My name is Sai Blackburn. This is a family business. I can't wait to see you inside.

Join the Challenge — $47